Pages Navigation Menu

6 Questions To Ask To Decode Your Target Audience

6 Questions To Ask To Decode Your Target Audience

Creating a content strategy without a clear understanding of your audience is a bit like setting a boat adrift without navigational tools. You’re out there and you’re taking action, but you’re not working toward a specific goal.

Beginning every campaign with a strong understanding of your audience is one of the best ways to ensure your success.

Here are six questions to ask yourself about the people you are about to market to.

1. Who Are They?

2. What’s Their Most Pressing Issue, Problem, or Desire?

3. Where Do They Get Their Info?

4. What Benefit of Your Product Solves Their Problem?

5. What Sets Off Their BS Detector?

6. Who Do They Trust?