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7 Reasons To Be On YouTube

7 Reasons To Be On YouTube

YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. How do you leverage YouTube for Business effectively?

As you’ve probably noticed, YouTube is bursting with silly, weird and pointless videos uploaded by teenagers and young adults. How is your business going to market successfully in that space? Especially if that’s not your target audience.

If your target audience is the millennials it may seem you’ll have a little easier time leveraging YouTube. However it can be really difficult to get your videos seen and your channel subscribed to in this now overcrowded environment.

Below are seven YouTube for Business strategies and best practices:

1. YouTube is a Tool.
When marketing on YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself (through the YouTube partnership program).

All of your social platforms including YouTube should be interconnected by branding, links and content that makes sense for your business. They should also all support the main goals of your business and focus on the presentation of valuable content to your followers and customers.

2. Make Content, Not Ads.
You will notice very quickly that traditional types of advertising do not work on YouTube. Even company intro or product demo videos don’t perform well unless they are done in a creative and engaging way. The Dollar Shave Club intro video is still one of my favorite examples of a company intro video done right.

3. Become The Face of Your Business.
YouTube is a community made of real people and they want to see, hear and interact with other real people. The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand. It changes the dynamic of the interaction from looking at videos from yet another company to building a relationship with a human. Relationship building becomes a long term strategy that can acquire your company customers for life.

This person (ideally you!) should appear in most of your videos, be included in your channel header and possibly show up on video thumbnails.

Remember that a lot of communication is done subconsciously and a real person appearing in your YouTube videos allows people to connect with your business on a deeper level. Later when visitors are reading your comment replies on YouTube or a written post you wrote on your blog, they can see you in their mind’s eye. You are no longer just words on a paper but instead have become a three dimensional, multi-faceted person that they can relate to.

Another powerful strategy is to weave some of your life story into your business, if it makes sense to do so. Let your viewers see you behind the scenes of your business, working on a project or telling how you started your business. All of this transparency adds depth and color to your marketing that is otherwise left untapped.

4. Everyone Starts at Zero.
Keep in mind that now more than ever it takes some time and patience to build your YouTube audience. Focus on creating the best quality and most valuable content you can for your audience.

Then tell everyone you can about your new YouTube channel. Announce it on your blog, email lists and all social platforms. You should have permanent YouTube buttons above the fold on your website and social media platforms.
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5. Push People To Your Website.
For most businesses, it doesn’t do much good if your YouTube subscribers only hang out at your channel. At first you may be focused on growing subscribers and views on YouTube, but at some point, there should be a focused effort to push people over to your website.

A few tips to encourage this transfer:
1. Include a link to your website in the first line of each video description.
2. Include links to your site in the “about” section and in the header of your channel.
3. Release programming that appears on both YouTube and your site. For example part 1 of a video is on your channel but part 2 can only be found on your site. Or you can use a teaser video on YouTube and direct people over to your site for the complete video. Or you can post supplemental content, like a blog entry, that is only available if they visit your site.

6. Collaborate.
Another highly effective way to jumpstart your YouTube endeavors is to collaborate with an already established creator. This could take several different forms but for most businesses this probably means ponying up some cash for the opportunity to work with a known YouTube talent.

Take some time finding creators with 100k or more subscribers that might appeal to your target audience. You can either pay them to appear in a video of yours or have them talk about your product in a video of theirs that will also include an annotated link over to your channel.

7. Leverage YouTube Videos for SEO.
YouTube is the second largest search engine after Google and the two play really nicely together. In fact, it seems (although Google’s algorithm is top secret) that a YouTube video with proper meta data (tags, title, description etc.) has an easier time ranking high than just a blog post. Your YouTube listing will also appear with a thumbnail in Google which is very eye catching for someone searching through several results.

Here at TheHomeMag, we can help you get your videos up on YouTube. In fact we have created our own “How To” web channel where we can host your explainer videos.

Call us at 714-881-4700 to get more information.