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Fueling leads all year long

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What to do to keep customer leads coming in. Like most businesses, your home improvement business relies on sales. Sales rely on leads....

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Be disciplined with health and wealth.

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I don’t really watch much TV, primarily because I find it so depressing. The News is mostly about shock value, and reality TV to me means...

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Is a marketing plan in your business plan?

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Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make...

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What’s Your Story?

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Once again, this year is moving along at a rapid pace. We just published our March issue. It is no longer the beginning of the year. Time...

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How to leverage direct mail

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As a general or specialty home improvement business, you need to know who your ideal clients are and their habits. Remodelers and roofers...

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Use obstacles to strengthen

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We have all experienced hardships in life and survived to tell the tales. But if we had to do it all over again, wouldn’t we find a way...

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