Database Marketing

Most businesses are on overload today trying to get new leads.

They have simply forgotten or ignore the huge potential that exists in their database of previous customers. Did you know that it’s up to 8 times more cost-effective and easier to sell to an existing / former client than it is to sell to a new one? Whether your business model is a “one-time” sale (ie. putting in a new pool) or a repeat service business (ie. lawn maintenance), contacting former clients can yield quick benefits and it’s not expensive to do. In fact, studies have shown that for every $1.00 you spend reactivating a former client; you can spend as much as $8.00 on getting a new one!

The reason is simple: former clients know you – new ones don’t. Provided you do a great job every time, there is a high probability that those former clients will have positive memories of working with you. That means they may be willing to share information, referrals and more. All you have to do is reach out and make contact.

If you are interested in learning more visit our eBook Section and download the easy to read eBook on this topic. You can also give us a call at 949-478-3951 and we can help you get started.