Direct Mail Marketing

Depending on your objectives, Direct mail can still be a very powerful tool in generating business leads.. Direct mail puts your message right in front of your prospect in their own home or business. When you send the right mailing to the right list at the right time, your direct mail is a cost efficient and easy way to get customer attention and sales.

Here are some ideas on how direct mail can work for you

Reminders
In the fast paced world that we live in it is hard enough to remember what we ate for dinner last night let alone when our last dentist appointment was. That is where your direct mail piece comes in. A reminder could be anything from a postcard reminding the customer when they are due for pool service or windows washed before Thanksgiving.

Promotions
Everyone loves to save money. So what better way to grab attention than by offering an opportunity to spare a little green? Sending a postcard with a chance to win a new product or offering $15 off a purchase of $60 or more, will inform new and existing customers about what you have to offer. Be sure to set an expiration date and make it prominent on the mailing so customers will rush to save money now, before the promotion is over.

Notification of new products or services
When your business decides to offer a new service or handle a new product it is an exciting time. Why not share the excitement with your customers? Sending a postcard notification that you now lay retaining walls along with the usual landscaping or that a computer program you offer has just been updated allows the consumer to utilize the new service or product. Perhaps one of your customers were looking into retaining walls but knew that you did not offer that service. Now that they see the company they trusts offers the service they need the decision is easy. People like to be kept informed.

If you would like more information on how direct mail can help grow your business give us a call today on 949-478-3951