Effective Online Presence
Do you know that for a small business, the internet is one of the single most powerful tools you can use to grow and develop your business? Over 95% of home improvement companies in Orange County do not have an effective internet presence. Why not? The reason is simple. For most of us, the internet is something we may use but don't fully understand it. Therefore, we shy away from taking action
Having an effective online presence consists of two essential non-negotiable components. The first is a well designed and easy to navigate website. The second is an ongoing marketing program (like SEO) designed to market your website on the internet. There is absolutely no point in having a great site if no one can ever find it. Unless you have both these elements you do not have an effective online presence. So whether you have a website that was done ages ago, or you have yet to make a start, you need to get serious about the web and get your business online.
TIP – Be careful of “”the guy”” that you or a friend knows who will design your website for $399, or will promote you online for $400 a month. No matter how attractive this may appear to be – these “”guys”” cannot provide you an effective service at this price. So this is NOT the solution you need.
Starting an effective online presence is like starting another branch of your company. Plan it out, allocate a budget, surround yourself with the best service providers and take it seriously. Done well, it could very much deliver the same profit for your business as creating another branch. Consider it your branch online!
Does this mean you should drop everything else you are doing and only do internet marketing? Absolutely not! A good rule of thumb; at the very least, is to spend your marketing dollars on these three activities:
(1) Online marketing so you have a strong digital presence when people are researching their needs
(2) Print advertising to attract new customers
(3) Database marketing – Former client reactivation
If you do not have an effective online presence and would like to start – here are two possibilities
(1) DO IT YOURSELF – Download our FREE eBook, on how to develop an effective online presence. It's a short easy to read guide that teaches you what you need to know. Visit our online resource center at – www.ochomeimprovementleads.com.
(2) WE WILL DO IT FOR YOU – TheHomeMag now offers web presence marketing. We offer a FREE review of your online website and strategy
and will advise you on a direction – no strings attached. please call us today to get started – (949) 478-3908
Effective Online Presence
Do you know that for a small business, the internet is one of the single most powerful tools you can use to grow and develop your business? Over 95% of home improvement companies in Orange County do not have an effective internet presence. Why not? The reason is simple. For most of us, the internet is something we may use but don’t fully understand it. Therefore, we shy away from taking action
Having an effective online presence consists of two essential non-negotiable components. The first is a well designed and easy to navigate website. The second is an ongoing marketing program (like SEO) designed to market your website on the internet. There is absolutely no point in having a great site if no one can ever find it. Unless you have both these elements you do not have an effective online presence. So whether you have a website that was done ages ago, or you have yet to make a start, you need to get serious about the web and get your business online.
TIP – Be careful of “the guy” that you or a friend knows who will design your website for $399, or will promote you online for $400 a month. No matter how attractive this may appear to be – these “guys” cannot provide you an effective service at this price. So this is NOT the solution you need.
Starting an effective online presence is like starting another branch of your company. Plan it out, allocate a budget, surround yourself with the best service providers and take it seriously. Done well, it could very much deliver the same profit for your business as creating another branch. Consider it your branch online!
Does this mean you should drop everything else you are doing and only do internet marketing? Absolutely not! A good rule of thumb; at the very least, is to spend your marketing dollars on these three activities:
(1) Online marketing so you have a strong digital presence when people are researching their needs
(2) Print advertising to attract new customers
(3) Database marketing – Former client reactivation
If you do not have an effective online presence and would like to start – here are two possibilities
(1) DO IT YOURSELF – Download our FREE eBook, on how to develop an effective online presence. It’s a short easy to read guide that teaches you what you need to know. Visit our online resource center at – www.thmtoolbox.com.
(2) WE WILL DO IT FOR YOU – TheHomeMag now offers web presence marketing. We offer a FREE review of your online website and strategy
and will advise you on a direction – no strings attached. please call us today to get started –
(949) 478-5991.