How To Identify Your Target Market
As we enter the second quarter of the year, I have a question to ask you, “Are your marketing efforts bringing you more business this year?” If your answer to this questions is “no,” maybe you're directing your message to the wrong group of people. We've all heard a business owner say, “My product is terrific! It appeals to everyone.” Many of us have also seen small businesses that try to be all things to all people.
This is a difficult – if not impossible – bridge to cross. Targeting your market is simply defining who your primary customer will be. Your market should be measurable, sufficiently-large and easily-reachable.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with larger companies by targeting a niche market.
Once upon a time, business owners thought it was enough to market their products or services to a certain age demographics such as “18 to 49-year olds.” Those days are a thing of the past because the consumer marketplace has become so differentiated. It's a misconception to talk about the marketplace in any kind of general way anymore.
Today's consumers are more marketing-savvy than ever before and don't like to be “lumped” with others. So be sure you understand your target market. While pinpointing your market so narrowly takes a little extra effort, business owners who aim at a smaller target are far more likely to make a direct hit.
Don't know where to start? That's why we've created this free eBook that outlines everything you need
to know about defining your target market such as:
• The geographic, demographic, psychographic and behavioristic characteristics of your market
• How to identify and choose the market(s) you will sell to
• 5 steps to help you properly identify your niche
• Why pinpointing your target market is SO vitally important to your business
We invite you to download a copy of this free eBook (click here). Read it carefully and then give us a call at 949.478.3908 to discuss your options. Sure…you could do it yourself…but we have a team of SEO experts ready to get you the results you need to beat out your competition and take your business to the next level. Inturn, allowing you to concentrate on running your company. Isn't that why you really went into business in the first place?
How To Identify Your Target Market
As we enter the second quarter of the year, I have a question to ask you, “Are your marketing efforts bringing you more business this year?” If your answer to this questions is “no,” maybe you’re directing your message to the wrong group of people. We’ve all heard a business owner say, “My product is terrific! It appeals to everyone.” Many of us have also seen small businesses that try to be all things to all people.
This is a difficult – if not impossible – bridge to cross. Targeting your market is simply defining who your primary customer will be. Your market should be measurable, sufficiently-large and easily-reachable.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with larger companies by targeting a niche market.
Once upon a time, business owners thought it was enough to market their products or services to a certain age demographics such as “18 to 49-year olds.” Those days are a thing of the past because the consumer marketplace has become so differentiated. It’s a misconception to talk about the marketplace in any kind of general way anymore.
Today’s consumers are more marketing-savvy than ever before and don’t like to be “lumped” with others. So be sure you understand your target market. While pinpointing your market so narrowly takes a little extra effort, business owners who aim at a smaller target are far more likely to make a direct hit.
Don’t know where to start? That’s why we’ve created this free eBook that outlines everything you need
to know about defining your target market such as:
• The geographic, demographic, psychographic and behavioristic characteristics of your market
• How to identify and choose the market(s) you will sell to
• 5 steps to help you properly identify your niche
• Why pinpointing your target market is SO vitally important to your business
We invite you to download a copy of this free eBook (click here). Read it carefully and then give us a call at 949.478.3908 to discuss your options. Sure…you could do it yourself…but we have a team of SEO experts ready to get you the results you need to beat out your competition and take your business to the next level. Inturn, allowing you to concentrate on running your company. Isn’t that why you really went into business in the first place?