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Improve your online ranking

Improve your online ranking

Print drives web searches

When readers see your ad in TheHomeMag, the majority go online to check you out. Homeowners go to the Internet to search a home improvement company they are interested in hiring. That means they go to Google.  Google has 92.42% of the search engine market share worldwide.

Improve your Google Ranking
There are 3.5 billion daily Google searches so it’s important for your business to be a registered Google My Business. With a Google My Business account, you get a free Business Profile that allows you to easily connect with customers across Google. A Google My Business (GMB) account ensures your company will be found on Google Search and Google Maps.

93% of consumers used the internet to find a local business in the last year, with 34% searching every day.

Where to Register- Go to to sign in. You will need to verify your business. You will also need to claim your business. Once your business is claimed you can edit the profile.

Complete Google My Business Profile- A completely filled out GMB profile provides the most data that can be used to match your business to a customer search. It improves your search ranking.

Nice Photos- Pictures make you visually standout. You can upload your company logo and a cover photo when you create your GMB profile. Images make you recognizable and instill your brand. Professionally done photos can really bring you up in the ranks.

Easy Contact Information- Put in your business phone number and address. Keep the information simple and direct. Add your website or social media page. Make sure your online contact information is up-to-date and consistent everywhere.

Key Words- Have your business profile contain key search words to help narrow down the results for serving your business up to the person searching. You can visit Google Trends for help on what searches are popular.

Reviews- COVID-19 drove more consumers to read online reviews. Constantly ask your happy customers to give you online reviews. According to the BrightLocal Local Consumer Review Survey 2020, 87% of consumers read online reviews for local businesses in 2020. And 73% of consumers only pay attention to reviews written in the last month. When your customer does write a review, be sure to get right back to them and thank them. Business ratings and reviews are prominently displayed in the results of your Google My Business profile.

Social Media Pages- Social media pages contribute to your company’s relevance. They give you a place to inform, brand and have fun. The more places Google can find your company, the more confident Google is to put you in the search results. It improves your ranking.

It’s easy enough to maximize your free Google My Business profile. Daily monitoring is very important. Home Improvement businesses must be diligent on the quality and upkeep of their online presence, online profile, online reputation and their response rates to remain at the top of Google search results.

Sources: Adweek; Google; BrightLocal Consumer Review Survey 2020; Hootsuite; Oblero

By Kathy Latus