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It’s Your Time To Shine

It’s Your Time To Shine

As a home improvement contractor, this is your time to shine. March is the time of year when homeowners start to realize that summer will soon be upon them and that they better start their home improvement projects now. Our April issue typically starts the rapid spike in call volume that carries deep into the autumn.

We just got incredible news from HIRI, the Home Improvement Research Institute, our industry’s most precise crystal ball. The expectation is that homeowners will spend $313B (yes, billion) in 2014, up nearly 7% from a great 2013.

2015 through 2018 are projected to be an average of 5% year over year growth as well landing at $400B by the end of 2018, about 50% more than where 2013 finished.

According to a 12/13/13 LA Times article, the real hidden gem in all this is “Homeowners’ net equity holdings soared $2.2 trillion from the third quarter of 2012 to the third quarter of this year, according to new data collected by the Federal Reserve.” What that means for home improvement professionals is that homeowners now have equity in their house to use for things like home improvement.

The potential for home improvement is unlimited, so make sure you stay visible and reach yours.