What’s the best language you’d use on a business card to create a call to action to visit the business website?

A compelling call to action requires knowing what is most important to the person you hand your card to. People will react 10 times as frequently to solve a problem (especially one that has pain associated with it) as they will for something that conveys pleasure. What is the most painful thing your clients seek to resolve? Before you answer that in your head, think about what they really want, not necessarily what you might want. It’s a fine line but the point is to hit their pain point so hard (meaning right on the head) that they are compelled to check your offer out.

Statements in the form of questions work well. When you see something that causes you to read a question, you answer it in your head, every time! Ask a question that makes them address the pain they feel.

Now, as long as you are handling these cards to people who fit your ideal client profile, do a little digging to qualify them before giving the card to them. If people feel that what you are offering is not made available to everyone, they are more likely to visit your site. I’ve been doing this for years and over 75% of my website track comes from people who check out my offers.

Finally, avoid gimmicks. Every marketing approach has a life cycle and the gimmicky ‘come-ons’ have run their course. Maintain the legitimacy and integrity of your service and people will take your call to action seriously.

Steve Smith is a business coach who specializes in helping small businesses come up with a plan to succeed. To visit his site, click here.