Elevate your print with video

Digital magazines have offered video advertising for decades. Now that consumers are finally familiar with QR codes (invented in 1994) the print version of publications are engaging more readers with video ads too. Integrating print with digital invites customers to interact directly with the advertiser. Most Fortune 500 companies have QR codes as part of their marketing strategies. A QR code linked to a video can give your print ad an easy boost. According to the Data & Marketing Association when print is paired with digital it converts 28% more.

Video ads were the #1 way consumers discovered a brand they later purchased from.
Source: Animoto Emerging Video Marketing Trends in 2022 report

Omnichannel Marketing
Consider adding a QR code in your print advertising where homeowners can scan with their smart phone or tablet to find out more about you and your company. When scanned the Quick Response code can link to a special targeted video just for them. You may already have videos you can use, or you may need to create some for your omnichannel marketing. If you are unfamiliar with the term, it means marketing on various channels to interact with the consumer to make it easy for them buy.

Videos
The sky is the limit on the kinds of videos to make for your company. There are promotional videos, explanation videos, instructional videos, historical videos, and testimonial videos. We recommend a promotional video showing your capabilities as a staple. This cornerstone piece can reside on your home page. Not sure what to say? Ask yourself what key factor or factors are why your customers sign on the dotted line? That should be your subject for your promotional video.

Create more videos for social media. Make small shorts about what you do. Eye-catching Before and After transformations as always effective. Happy customer testimonials work very well too.

Production
There are many video production services that can produce quick clips or longer story-telling videos. It’s up to you to determine how much of your advertising budget you want to spend on videos. The leading social media sites all offer business video ads. You can use their online tools to create simple animated ads. Whether you have a fancy production or simple slide show, a video can help the consumer decide on choosing your service or product.

Digital video advertising allows you to promote your company in more engaging way. Until recently, the most common form of online advertising was still display ads or animated banners. We all know how relatively ineffective these can be by the low clickthrough rates. Now that everyone can create and view videos on their mobile phone, this form of communication is exploding. According to research  by Statista, they predicted the number of digital video viewers in the U.S. would be 248.9 million in 2022. In October 2023 Google Sites was the most popular online video property in the United States, having accumulated over 257 million unique video viewers during the measured period. The growing numbers make video advertising a necessary part to integrate into your print marketing.