Stop Discounting Start Getting Paid
Even in good economic times, businesses are reluctant to raise (or maintain) their prices for fear of losing customers. When times are tight, the focus of decision-making for consumers seems to be increasingly about price. Just count the number of ‘Sale,' ‘Discount' and ‘Special Offer' signs in your local retail areas. Everybody wants a bargain and very few consumers seem to be willing to pay full price for anything.
In most cases, you'll find that while price may have had an influence on what consumers bought, it wasn't the only factor they considered. Think about the last purchase you made; was your decision based solely on price, or did you take into consideration the quality of the product, customer service you received, etc.?
If a customer is making a purchase based on price alone, they are not buying from you because of location, convenience, hours of operation, service, knowledge, accessibility or any other reason…just price. If you raise (or maintain) your prices you might lose their business. But if you think about it, they probably cost you more than they are ultimately worth.
This is creating a scenario in businesses – including home improvement contractors – where some are resorting to discounting the products and services they provide to combat increased consumer ‘price sensitivity.'
Of course, this is because price is always the easiest place to go. When a business owner can't come up with an alternative, the tendency is to simply drop the price. While price is a simple way for consumers to make comparisons (and they will typically choose the less expensive option), they should do so only IF they are assured that everything else is equal. Which includes quality materials, expert workmanship, solid lead times, etc.
So if your business is competing solely on price, it's because you – as a business owner – have not taken the time to work out how to set yourself apart from your competition and compete on a different aspect of your business.
That's why we're offering you a new eBook designed to help you stop discounting by:
• Removing the fear to charge what you are really worth
• Realizing that people like buying quality products/services
• Shifting your focus from cost to value
• Determining how to put more emphasis on quality, service and experience vs. price
• Setting the proper price point to cultivate your niche
• Making the necessary changes to add more value
If you're thinking about discounting your products/services; or already have, stop right now! Read our new eBook and give us a call today at 949.478.3908 so we can show you how to stop discounting and start getting paid what you are really worth!
Want to learn more about how to Stop Discounting? Simply download our free eBook in our members area.
Stop Discounting Start Getting Paid
Even in good economic times, businesses are reluctant to raise (or maintain) their prices for fear of losing customers. When times are tight, the focus of decision-making for consumers seems to be increasingly about price. Just count the number of ‘Sale,’ ‘Discount’ and ‘Special Offer’ signs in your local retail areas. Everybody wants a bargain and very few consumers seem to be willing to pay full price for anything.
In most cases, you’ll find that while price may have had an influence on what consumers bought, it wasn’t the only factor they considered. Think about the last purchase you made; was your decision based solely on price, or did you take into consideration the quality of the product, customer service you received, etc.?
If a customer is making a purchase based on price alone, they are not buying from you because of location, convenience, hours of operation, service, knowledge, accessibility or any other reason…just price. If you raise (or maintain) your prices you might lose their business. But if you think about it, they probably cost you more than they are ultimately worth.
This is creating a scenario in businesses – including home improvement contractors – where some are resorting to discounting the products and services they provide to combat increased consumer ‘price sensitivity.’
Of course, this is because price is always the easiest place to go. When a business owner can’t come up with an alternative, the tendency is to simply drop the price. While price is a simple way for consumers to make comparisons (and they will typically choose the less expensive option), they should do so only IF they are assured that everything else is equal. Which includes quality materials, expert workmanship, solid lead times, etc.
So if your business is competing solely on price, it’s because you – as a business owner – have not taken the time to work out how to set yourself apart from your competition and compete on a different aspect of your business.
That’s why we’re offering you a new eBook designed to help you stop discounting by:
• Removing the fear to charge what you are really worth
• Realizing that people like buying quality products/services
• Shifting your focus from cost to value
• Determining how to put more emphasis on quality, service and experience vs. price
• Setting the proper price point to cultivate your niche
• Making the necessary changes to add more value
If you’re thinking about discounting your products/services; or already have, stop right now! Read our new eBook and give us a call today at 949.478.3908 so we can show you how to stop discounting and start getting paid what you are really worth!
Want to learn more about how to Stop Discounting? Simply download our free eBook by clicking here