The Facebook Phenomenon
It's hard to believe, but in the last 7 years the Facebook phenomenon has grown from virtually a handful of users to over 500 million, and each user spends an average of 2 hours per day on the site. What began as a platform for college students to chat with each other has morphed into an international forum where people from all walks of life come together to stay in touch with family, friends, and even locate people from their past.
Also hard to believe is the fact that the fastest growing segment of Facebook users is comprised of women aged 55 to 65, which experienced a growth spurt of over 175% over a 3-month period earlier this year.
The chart to the right shows the percentage of Facebook users by age. When reviewing it, consider that 50% of these people log onto their Facebook account every day, and the average user has 130 friends.
You may be wondering how this phenomenon affects you as a home improvement business owner. The answer is simple…Facebook is a platform that your target market is visiting – by their own choice – every single day, to connect with others and gather information.
A Facebook business page provides you with an opportunity to directly connect with these people and immediately increase the visibility and awareness of your business. You can use your page to post information about your business, announce events and special offers, and even run contests where people can sign up to win prizes. The goal is to make your business interesting enough to your fan base so that they will recommend your business to their friends, family, neighbors, virtually anyone they come in contact with who is in need of the products and services you offer.
As an added bonus, our research indicates that less than 5% of home improvement companies in Orange County are taking advantage of the Facebook explosion. So not only will you increase the exposure for your business, but you'll get a jump start on your competitors as well!
Sound too complicated…don't know where to start…don't have the time? Well, it's actually not that difficult to do if you understand the basics. To get started, you can download our free eBook on the topic of Facebook marketing, which can show you how to set up your Facebook business page and use it to promote your business.
To sweeten the deal during this season of giving, we are offering a special holiday promotion to set up a free Facebook profile for your business for the
first 10 people who call our office. We promise there are no strings attached to this offer – we will not try to sell you anything – we are just here to help you
build your business and strengthen our relationship.
Want to learn more about Facebook? Simply download our free eBook by visiting our members area. If you are not a member, access is FREE. Simply click on Become a Member on our main website.
The Facebook Phenomenon
It’s hard to believe, but in the last 7 years the Facebook phenomenon has grown from virtually a handful of users to over 500 million, and each user spends an average of 2 hours per day on the site. What began as a platform for college students to chat with each other has morphed into an international forum where people from all walks of life come together to stay in touch with family, friends, and even locate people from their past.
Also hard to believe is the fact that the fastest growing segment of Facebook users is comprised of women aged 55 to 65, which experienced a growth spurt of over 175% over a 3-month period earlier this year.
The chart to the right shows the percentage of Facebook users by age. When reviewing it, consider that 50% of these people log onto their Facebook account every day, and the average user has 130 friends.
You may be wondering how this phenomenon affects you as a home improvement business owner. The answer is simple…Facebook is a platform that your target market is visiting – by their own choice – every single day, to connect with others and gather information.
A Facebook business page provides you with an opportunity to directly connect with these people and immediately increase the visibility and awareness of your business. You can use your page to post information about your business, announce events and special offers, and even run contests where people can sign up to win prizes. The goal is to make your business interesting enough to your fan base so that they will recommend your business to their friends, family, neighbors, virtually anyone they come in contact with who is in need of the products and services you offer.
As an added bonus, our research indicates that less than 5% of home improvement companies in Orange County are taking advantage of the Facebook explosion. So not only will you increase the exposure for your business, but you’ll get a jump start on your competitors as well!
Sound too complicated…don’t know where to start…don’t have the time? Well, it’s actually not that difficult to do if you understand the basics. To get started, you can download our free eBook on the topic of Facebook marketing, which can show you how to set up your Facebook business page and use it to promote your business.
To sweeten the deal during this season of giving, we are offering a special holiday promotion to set up a free Facebook profile for your business for the
first 10 people who call our office. We promise there are no strings attached to this offer – we will not try to sell you anything – we are just here to help you
build your business and strengthen our relationship.
Want to learn more about Facebook? Simply download our free eBook by visiting clicking here.