Unlock the Gold in your data base
Times are challenging, but help is right under your nose.If you maintain a healthy database, it is gold and you should be unlocking it.Most businesses are on overload today with trying to get new leads. They are simply forgetting or ignoring the huge potential that exists in their database of previous customers.
Did you know that it's up to 8 times more cost-effective and easier to sell to an existing (former) client than it is to sell to a new one? Whether your business model is a “one-time” sale (putting in a new pool) or a repeat service business (lawn maintenance), contacting former clients can yield quick benefits and it's not expensive to do. In fact, studies have shown that for every $1.00 you spend reactivating a former client; you can spend as much as $8.00 getting a new one!
The reason is simple: Former clients know you – new ones don't.
Provided you do a great job every time, there is a high probability that those former clients will have positive memories of working with your company. That means they may be willing to share information, referrals and more with you. All you have to do is reach out and make contact. Does this mean you should drop everything else you are doing and only do client reactivation? Absolutely not! A good rule of thumb, at the very least, is to spend your marketing dollars on these three activities:
(1) Database marketing – Former client reactivation
(2) Print advertising to attract new customers
(3) Online marketing so you have a strong digital presence when people are researching their needs
If you are not already using your database to grow your business, you are missing out big time. If you want to get started today, here are two possibilities:
(1) Do it yourself – Download our free ebook,“Insider Secrets To Unlock The Gold In Your Database.” It's a short, easy to read booklet that gives you a step by step guide on how to do this by yourself. You may gain access to this wonderful e-book, sign into the members area. If you do NOT have an account, you may sign up for FREE.
(2) We will do it for you – TheHomeMag® now offers this service, please call us today to get started – (949) 478-3951.
Unlock the Gold in your data base
Times are challenging, but help is right under your nose.If you maintain a healthy database, it is gold and you should be unlocking it.Most businesses are on overload today with trying to get new leads. They are simply forgetting or ignoring the huge potential that exists in their database of previous customers.
Did you know that it’s up to 8 times more cost-effective and easier to sell to an existing (former) client than it is to sell to a new one? Whether your business model is a “one-time” sale (putting in a new pool) or a repeat service business (lawn maintenance), contacting former clients can yield quick benefits and it’s not expensive to do. In fact, studies have shown that for every $1.00 you spend reactivating a former client; you can spend as much as $8.00 getting a new one!
The reason is simple: Former clients know you – new ones don’t.
Provided you do a great job every time, there is a high probability that those former clients will have positive memories of working with your company. That means they may be willing to share information, referrals and more with you. All you have to do is reach out and make contact. Does this mean you should drop everything else you are doing and only do client reactivation? Absolutely not! A good rule of thumb, at the very least, is to spend your marketing dollars on these three activities:
(1) Database marketing – Former client reactivation
(2) Print advertising to attract new customers
(3) Online marketing so you have a strong digital presence when people are researching their needs
If you are not already using your database to grow your business, you are missing out big time. If you want to get started today, here are two possibilities:
(1) Do it yourself – Download our free ebook,“Insider Secrets To Unlock The Gold In Your Database.” It’s a short, easy to read booklet that gives you a step by step guide on how to do this by yourself.
(2) We will do it for you – TheHomeMag® now offers this service, please call us today to get started –
(949) 478-3951.