The future of marketing is with videos.

Use social video marketing to increase audience engagement and business.

Social videos have replaced television commercials. Social video refers to videos created specifically for social media. They vary from live streams to quick shorts. Every company, if they haven’t already, needs to get on the video band wagon.

The pace of video creation is overwhelming. According to MerchDope, 300 hours of video are uploaded to YouTube every minute. Studies are showing that more people are viewing and making purchasing decisions from what they watch. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)

Buyers are looking at websites and researching products before they make purchases. Videos are an excellent way for potential customers to get to know more about your company, your brand and your work culture.

There are many different kinds of videos. News, Information, Infomercial, Do-It-Yourself, How-To, Event and Testimonial videos are the types of videos that businesses are developing to bring in customers. Home improvement companies should have at least one video that explains what they do and how they do it. Meet the team, explain the brand and/or company culture videos can help a potential buyer pull the trigger. Satisfied customer testimonials add a lot of weight to whether a viewer will buy or not.

Customers are looking for quality. They want good services and products from good companies with good people. Since your workers are genuine and know your brand best, they make natural spokespeople. Create informative or culture quick clips with your staff. Videos featuring happy employees say a lot about the company and do wonders for morale.

Depending on what information you provide customers, vlogs are a great way get a lot of information out. You can do them daily, weekly or monthly. Keep posts consistent and schedule them at the same time so viewers know when to expect them.

Produce informative and entertaining videos with value. Have a good time making your videos. Your enthusiasm will show and make a positive lasting impression. That’s a wrap!

By Kathy Latus