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Is Your Website Working For You?

Is Your Website Working For You?

Your website is your business online. It’s your base of operations out there in the Wild Wild Web. It’s got to feel like a safe haven for your customers, a place built with trust and experience

LESS THAN 15 SECONDS. That’s about how long your website has to convince a visitor to choose you over your competition.

Face it – your website is probably the first impression most customers and prospects will have of you and what you offer. If it doesn’t present your business in the right way… it’s going to be hard for you to survive in business today.

You have a lot of choices when it comes to getting a business website. You can build one yourself with any of the DIY options available. Or, you can hire professionals to build you a site to fit your needs.

Either way, there are certain things that must be included in your site. We have a Website Checklist for you to make sure you are up to speed. If your website is set up with everything you need for a long stay, it must be:

Mobile friendly — so it looks good on all devices — more searches are done on a phone today than on a desktop or laptop (and it’s very important to Google that your website is mobile-optimized).

Written to convert visitors into customers — your site is no good if it doesn’t help your business grow.

Designed to deliver information fast — remember that 15-second rule.

Built with on-page SEO to increase visibility — one of the dangers of DIY… there’s a lot that goes into a site you can’t immediately see.

Set up to spotlight your contact information and call to action— once a prospect arrives at your site, don’t make them hunt for a way to reach you.

Linked to your social pages — linking your site to your Facebook and Twitter pages increases your visibility.

Obviously local — let people know that you’re close enough that they can easily get to you or you can quickly get to them.

Loaded with first-person reviews — new customers look for testimonials and reviews from old customers — don’t make them look too hard.

Now that you know what your website should be doing, it’s up to you to make sure it gets done. If it’s too much for you to handle, call us, we can help.

Source: Hibu Inc