Smart Text Marketing

Text marketing can benefit your home improvement business

Get Ready For Text Campaigns
There is no denying it. People are texting more. It only makes sense that businesses are doing it too. If you’ve been avoiding SMS marketing because you think it’s intrusive. Think again. When done correctly texting can strengthen customer relationships, and build a whole new customer acquisition channel. 

Texting creates another avenue of communication. It makes it easy for prospects and customers to reach your business. Texting takes less time than talking, so your sales staff can cover more calls.

56% of people would rather message a business… (TechCrunch)
97% of people text at least once a day (Pew Internet)
79% of companies believe customers want SMS/text support (ICMI)

Throw Texting Into The Media Mix
Some companies start text messaging marketing using their own database of contacts that have given permission. Small businesses can create their own campaign by sending group texts. Like email you can send and receive text message from your desktop, laptop, tablet, or phone. You can schedule texts such as send appointment reminders and follow up surveys. Texting allows a business to manage simultaneous conversations across your company using one number.

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Add texting into your marketing plans, along with print, email, and social media. Note that texting is more personal than email and should not be used as the first touch point when prospecting. 

Texting will never replace talking. However, it can be an effective tool and invitation to start talking. Both ways of communication work together. Successful home improvement lead generation utilizes every media to reach more people.

by Kathy Latus

Sources: Business News Daily, Adweek and Statista