What advertising is most effective?
Persuasive advertising vs. informative advertising: which one is better? Persuasive advertising and informative advertising definitely...
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Managing Lead Generation
The majority of leads come in from customer referrals. The rest funnel in from all your brand and marketing communications. What are you...
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Why Print Ads Work
Consumers respond more to print ads than digital ads Why You Should Use Print Advertising Print advertising establishes credibility,...
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How to find help
Finding and keeping construction workers. The COVID-19 economy has created labor shortages in almost every industry. The shortage of...
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Elevate your print with video
Digital magazines have offered video advertising for decades. Now that consumers are finally familiar with QR codes (invented in 1994) the...
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Women Drive Up Kitchen and Bath Sales
Women lead kitchen and bath home improvement spending. Last year nearly half of the U.S. population made a kitchen and bath home...
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