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Fueling leads all year long

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What to do to keep customer leads coming in. Like most businesses, your home improvement business relies on sales. Sales rely on leads....

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Is a marketing plan in your business plan?

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Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make...

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How to leverage direct mail

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As a general or specialty home improvement business, you need to know who your ideal clients are and their habits. Remodelers and roofers...

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Can you be trusted?

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People size you up in seconds, but what exactly are they evaluating? Harvard Business School professor Amy Cuddy has been studying first...

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Business Review – Is your business set up correctly?

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Whether you’ve recently started your business or have been working at it for a few years, there are some things every small business...

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How to meet the seasonal demands of increased business.

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The good weather is here which increases the demand for home improvement projects. As a small business, how do you handle the increased...

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