Email marketing outperforms social media
In this article, Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also...
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Fueling leads all year long
What to do to keep customer leads coming in. Like most businesses, your home improvement business relies on sales. Sales rely on leads....
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Is a marketing plan in your business plan?
Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make...
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How to leverage direct mail
As a general or specialty home improvement business, you need to know who your ideal clients are and their habits. Remodelers and roofers...
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Can you be trusted?
People size you up in seconds, but what exactly are they evaluating? Harvard Business School professor Amy Cuddy has been studying...
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Business Review – Is your business set up correctly?
Whether you’ve recently started your business or have been working at it for a few years, there are some things every small business...
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