Email marketing outperforms social media
In this article, Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also...
Read More
Fueling leads all year long
What to do to keep customer leads coming in. Like most businesses, your home improvement business relies on sales. Sales rely on leads....
Read More
Is a marketing plan in your business plan?
Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make...
Read More
How to leverage direct mail
As a general or specialty home improvement business, you need to know who your ideal clients are and their habits. Remodelers and roofers...
Read More
Can you be trusted?
People size you up in seconds, but what exactly are they evaluating? Harvard Business School professor Amy Cuddy has been studying first...
Read More
Business Review – Is your business set up correctly?
Whether you’ve recently started your business or have been working at it for a few years, there are some things every small business...
Read More