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What advertising is most effective?

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Persuasive advertising vs. informative advertising: which one is better? Persuasive advertising and informative advertising definitely...

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Managing Lead Generation

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The majority of leads come in from customer referrals. The rest funnel in from all your brand and marketing communications. What are you...

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Why Print Ads Work

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Consumers respond more to print ads than digital ads   Why You Should Use Print Advertising  Print advertising establishes credibility,...

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How to find help

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Finding and keeping construction workers. The COVID-19 economy has created labor shortages in almost every industry. The shortage of...

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Elevate your print with video

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Digital magazines have offered video advertising for decades. Now that consumers are finally familiar with QR codes (invented in 1994) the...

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Women Drive Up Kitchen and Bath Sales

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Women lead kitchen and bath home improvement spending. Last year nearly half of the U.S. population made a kitchen and bath home...

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